“#MiercolesDeCumbia The # hashtag that came true.“
Even in these days, when most people prefer the comforts of their computer screen over any real social interaction, #MeiercolesDeCumbia tells a much different story.
Miercoles De Cumbia, roughly translates to “Wednesdays of Cumbia,” started as a harmless twitter hashtag amongst a small Guatemalan community of music enthusiasts. It has gradually transformed into a weekly music festival phenomenon uniting thousands of Cumbia fans. Proof that when applied right, social media can break grounds and connect people through more than a smartphone.