In a recent profile of Joey Bada$$, Billboard discussed his role as Creative Director of Ecko Unltd., and gave a taste of what that’s been like the for buzzing MC. Check out some of what they had to say below, and then peep the video where the Pro Era rapper talks about his album, the state of New York rap and more.
In January, the same month he celebrated his 18th birthday, lanky rapper Joey Bada$$ was named creative director of Ecko Unltd., the pioneering streetwear brand founded by Marc Ecko in 1993. As creative director, Bada$$, born Jo-Vaughn Virginie Scott, wears many hats, both figuratively and literally. This week in February, his job is to come to Ecko’s New York headquarters wearing anything he wants, from any brands he admires, while designers study his choices in hopes of revitalizing the company.